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B2B Demand Gen · KSA & GCC

Digital Marketing

B2B demand generation and brand authority for IT, technology, and professional services across KSA and the GCC — with campaign spend tied to CRM pipeline data, monthly reporting, and Arabic-English campaigns localised, not translated.

Book a marketing review See the funnel
B2B-only tech & enterprise specialists
AR · EN native localisation
CRM-tied reporting · pipeline, not impressions
// 01 · What we deliver

Six shapes marketing tends to take.

From account-based outbound to attribution dashboards — the full demand-generation surface for B2B technology and enterprise software companies in KSA and the GCC.

DM.01

Account-based marketing

Precision targeting of named accounts across LinkedIn, email, and display. 6sense or Demandbase intent layered onto your target list, sales-aligned plays per account.

DM.02

SEO & content marketing

Arabic and English optimisation, technical audits, thought-leadership content scoped against actual search demand — not vanity keyword lists.

DM.03

Paid digital · PPC & social

Google Ads, LinkedIn, Meta, Snapchat — bid management with full attribution back to your CRM, not just the platform-side CPL.

DM.04

Marketing automation

HubSpot or Salesforce Marketing Cloud implementation, lead scoring, lifecycle workflows, and a clean sync to the sales motion downstream.

DM.05

Events & webinars

GITEX, LEAP, and own-brand event strategy. Pre-event nurture, on-floor capture, and a structured post-event sales follow-through — not just a list dump.

DM.06

Analytics & attribution

GA4, GTM, and closed-loop dashboards tying spend to closed-won revenue. Multi-touch attribution that names the channel, not the last click.

// 02 · Channel mix matrix

Four mixes a B2B engine can take.

The right channel mix depends on deal size, sales cycle, and how concentrated your target market is. We design across all four — and the answer is usually a hybrid.

01

ABM-led

A named list of 50–300 accounts. The whole engine — content, ads, sales outreach — converges on those accounts. Right when the deal sizes are large and the market is concentrated.

  • Optimise for · account penetration
02

SEO-led

Inbound dominant. Strong organic ranking on the queries your buyer actually types, paired with a content asset library. Compounds over 9–18 months.

  • Optimise for · compounding pipeline
03

Paid-led fastest signal

Pay-to-play across LinkedIn, Google, Meta — full bid management, audience segmentation, and creative testing. Fastest channel to read whether the offer lands.

  • Optimise for · speed · validation
04

Balanced mix

The most common shape. ABM for the largest accounts, SEO for the long tail, paid for velocity, and lifecycle nurture in the middle. We orchestrate against the CRM.

  • Optimise for · portfolio coverage
// 03 · The pipeline funnel

Five stages. One scorecard.

From reach to closed-won — every stage has a number we report against, every conversion rate has a benchmark, and the only one that decides next quarter's budget is at the bottom.

01

Awareness

// reach qualified by ICP
// 100% baseline · ICP-qualified impressions
2.4M Impressions · Q2
02

Engagement

// MQLs · marketing-qualified
// 62% retention · landing-page + content conversion
1,420 MQLs · Q2
03

Qualified

// SQLs · sales-qualified
// 32% MQL → SQL · BANT / MEDDIC scored
320 SQLs · Q2
04

Pipeline

// open opportunities
// 18% SQL → opportunity · created & weighted
$3.8M Pipeline value · Q2
05

Revenue

// closed-won
// 9% opportunity → won · the only number that funds Q3
$1.2M Closed-won · Q2
// 04 · Industries we market for

B2B tech only. By design.

We don't run marketing for D2C, retail brands, or political campaigns. The narrower the focus, the better the message — and the buying motion in enterprise tech is different enough that specialisation pays off.

SaaS · ARR-driven

B2B SaaS & software

Subscription products with multi-month sales cycles. ICP-targeted ABM, content-led inbound, and retention motions that compound MRR — not one-shot leads.

IT services

IT & managed-services firms

Capability-led positioning, case-study libraries, and named-account ABM into IT directors and CIOs across KSA and the GCC.

Enterprise SW

Enterprise software vendors

ERP, CRM, EHR, and vertical-specific platforms. RFP-aware content, partner-led marketing motions, and conference programmes for LEAP and GITEX.

Cybersecurity

Cybersecurity firms

Trust-led brand work, NCA-ECC and PDPL positioning, threat-content production, and CISO-targeted ABM into regulated industries.

Cloud vendors

Cloud & infrastructure vendors

Channel marketing, co-sell motions with AWS / Azure / GCP, technical content for architects, and event programmes for AWS re:Invent and Microsoft Ignite alumni.

Pro services

Professional services

Consulting, advisory, audit, and law firms — thought-leadership programmes, named-partner amplification, and Arabic-English content built for executive readership.

// 05 · Methodology

Four phases. Monthly cadence.

Every engagement runs the same loop — diagnose the ICP, design the channel mix, execute the plays, then report against pipeline. Weekly stand-ups, monthly reports, quarterly business reviews.

  1. 01

    Diagnose

    ICP refresh, CRM data audit, attribution baseline, and a target-account list scored for fit and intent. Two-week sprint, signed off before any spend.

  2. 02

    Design

    Channel-mix decision, content roadmap, creative brief, and a quarterly campaign plan tied to pipeline targets — not impression goals.

  3. 03

    Execute

    LinkedIn, Google, Meta, Snapchat campaigns running with full bid management. Content shipped weekly. Lifecycle workflows live in HubSpot or Salesforce.

  4. 04

    Report

    Monthly pipeline report against CRM. Weekly stand-up, quarterly business review. The number we report against is sourced pipeline, not platform clicks.

// 06 · Sample monthly report

What lands in your inbox.

A redacted view of the monthly report a NAS client receives. Pipeline-first, not impression-first. CRM-tied, not platform-tied. Numbers next to recommendations — never numbers alone.

Monthly Report · May 2026

Client · Saudi Enterprise SaaS

Q2 Demand Generation · prepared by NAS

Sourced Pipeline · MTD $480K
▲ 38% vs Apr
Sourced MQLs 142 ▲ 22%
SQL conversion 26.8% ▲ 4.1 pts
Cost / SQL SAR 1,840 ▼ 12%
Closed-won · MTD $1.2M ▲ 48%

Top sources · pipeline contribution

01 LinkedIn ABM · target list $201K
02 Google · branded + non-brand $134K
03 SEO · organic content cluster $87K
04 Email · lifecycle nurture $58K

What we'll do in June

  • Double LinkedIn ABM spend on the top 20 accounts that engaged twice in May
  • Retire 4 Google ad groups under-performing on cost-per-SQL benchmarks
  • Publish 3 new long-form pieces targeting the "NCA ECC" query cluster
  • Set up a re-engagement workflow for the 600+ stalled MQLs
// 07 · Stack we run

Platforms, ad networks, and the CRM.

// 08 · Outcomes

Outcomes powered by this service.

What this enables for the GTM motion downstream.

Predictable Pipeline · Outcome

Predictable pipeline, not lucky months

Same B2B demand-gen practice, framed as the GTM posture: a forecastable contribution to pipeline every quarter, CRM-attributable, with the channel mix tuned each month against revenue — not impressions.

Read the outcome page
// 09 · FAQ

Common questions.

Q.01Do you only work with B2B tech companies?

Yes, intentionally. B2B technology, IT services, professional services, and enterprise software are where we deliver — the message, the channels, and the buying cycles are different enough from D2C that specialisation matters.

Q.02Can you run campaigns in Arabic and English?

Yes. We localise — not just translate. Arabic copy is written by native-speaking strategists with the right register for KSA enterprise buyers, and English copy is built for the same audience in international content.

Q.03How do you measure success?

Against your CRM. We tie campaign spend to MQLs, SQLs, and closed-won revenue via HubSpot or Salesforce. Monthly reports name the pipeline number, not the impression count.

Q.04What is the minimum engagement?

Retainers start at SAR 15,000/month for a 6-month term so we can build, run, and report. Standalone projects (e.g. SEO audit, GITEX campaign) start at SAR 8,000.

Q.05Do you manage LinkedIn ads?

Yes — LinkedIn is the highest-leverage channel for most of our clients. We run sponsored content, message ads, and conversation ads, plus LinkedIn-led ABM with 6sense or Demandbase target lists.

// 10 · Engage

Ready to book a marketing review?

30-minute free consultation. Bring last quarter's marketing report and your CRM pipeline number — we'll come back with a tailored mix proposal in a week.

Book a marketing review Predictable Pipeline outcome
Playbook · PDF

Pipeline-attribution playbook

How to wire HubSpot or Salesforce to LinkedIn, Google, and content channels so the monthly report names pipeline — not impressions.

Download the playbook Evidence

See it shipped

Published case studies showing demand-gen programmes that moved sourced pipeline by 30%+ for regional B2B tech.

Case studies